ARGONAUT BOOKS

This title analyzes the social science of cult influence: how 'cultish' groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power. Reviews A fascinating, enthusiastic narrative on the loaded language of cults. - Kirkus Reviews"A rigorous and fascinating examination of the power of language to spellbind us all. Montell's command over cultish language makes her as mesmerizing and charismatic as the gurus she dissects." - Molly Ringwald, actress and author of When It Happens to You"At times chilling, often funny, a...Read More