ARGONAUT BOOKS

Do you identify yourself by your profession, rather than your family? Do you consider yourself unique? Do you have personal goals? If so, perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialised, Rich and Democratic. Unlike most who have ever lived, WEIRD people are highly individualistic, self-involved, control-oriented, nonconformist and analytical. They focus on themselves - their attributes, accomplishments and aspirations - over their social roles. How did WEIRD populations become so psychologically peculiar? What part did these differences play in the industri...Read More