Hegarty on advertising (Paperback)
Hegarty, John (Author)
Available for Order
£16.99
Written by one of the world's leading advertising men, this book contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands.
Reviews
'Knowledgeable, opinionated, easy to read and intelligible even to people who don't think they know about "creativity"' - Campaign
'Engaging, smart and enjoyably contentious' - Time Out
Reviews
'Knowledgeable, opinionated, easy to read and intelligible even to people who don't think they know about "creativity"' - Campaign
'Engaging, smart and enjoyably contentious' - Time Out
ISBN (SKU)
9780500296967
Pages
244
Weight
674g
Dimensions
229x230x23
Imprint
Thames and Hudson
Published
15, February, 2024
Genres
Undefined
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