ARGONAUT BOOKS

Between 1994 and 1997, James Brown's 'Loaded' magazine became the the must-buy and must-be-in publication of the decade. It won every award going, year after year, and came to define not only its audience but also a generation. Bright, loud, funny, provocative, ambitious and careless, 'Loaded' was read from the barracks of Afghanistan to the England dressing room at Euro '96. It captured a hedonistic lifestyle of alcohol, cocaine and more. The last great hurrah before the end of the century. It was the biggest noise in the golden generation of magazine publishing, rocketing from zero to half a...Read More