Break the Internet (Paperback)
Yallop, Olivia (Author)
Available for Order
£9.99
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 20...
ISBN (SKU)
9781912854172
Pages
280
Weight
228g
Dimensions
198x129x17.46
Imprint
Scribe UK
Published
11, May, 2022
Genres
Sale
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