Break the Internet (Hardback)
Yallop, Olivia (Author)
Available for Order
£16.99
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they - and how do you become one? 'Break the Internet' takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 20...
ISBN (SKU)
9781913348335
Pages
288
Weight
406g
Dimensions
216x135x24.1
Imprint
Scribe UK
Published
04, November, 2021
Genres
Popular Science
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