ARGONAUT BOOKS

Linguist Rob Drummond explores the enormous diversity in our spoken language to reveal extraordinary insights into how humans operate: how we perceive (and judge) other people and how we would like ourselves to be perceived. He investigates how and why we automatically associate different accents with particular social characteristics - degrees of friendliness, authority, social class, level of education, race, and so on - and how we, consciously or subconsciously, change the way we speak in order to create different versions of ourselves to fit different environments. Ultimately, 'You're All ...Read More