ARGONAUT BOOKS

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When 'The Elements of Style' and 'On Writing Well' were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use to...Read More